One of the most successful branding amongst the giant developers in Malaysia is fro ECO WORLD. It has managed to distinguished itself from the pack as a massive boutique developer. Despite the current weak time for sales, ECO WORLD still catch the attention of the market. Their advertising at times, do not even show the properties for sale. Just ambience, feelings and classic layout design. These add up to the right brain appeal.
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PROPERTY BRANDING NOTES
This is a journal of my experience after working directly with property developers (owners especially) in Malaysia for more than 10 years since 2006.